Project Name: Custom Project of LED Texture Screen for Facade of Outdoor Luxury Watch Store
Construction Unit: Stonbel Technology Co., Ltd.
Project Background
As the core window for brand image display and product promotion, the facade of the outdoor store of a high-end luxury watch brand needs to meet the dual needs of high-end texture, outdoor weather resistance and brand communication. The original facade of the store adopts pure stainless steel decoration. Although it fits the simple and grand tone of the luxury brand, it lacks dynamic promotion functions and cannot effectively display the details of watch products and brand concepts; the traditional outdoor display screen has an abrupt texture after being turned off, which is incompatible with the stainless steel wall, damaging the overall visual unity. In addition, its outdoor weather resistance is insufficient, unable to adapt to complex outdoor environments such as wind, sun and rain, making it difficult to match the high-end positioning of the luxury brand.
Stonbel Solution
In response to the core needs and pain points of the outdoor luxury watch store, Stonbel customized an exclusive outdoor LED texture screen solution, realizing the dual value of "integrated decoration + brand promotion". The screen adopts a high-definition reprinted stainless steel texture surface, perfectly matching the texture of the original stainless steel wall of the store, with highly consistent color and texture with the stainless steel wall. The size is accurately customized according to the facade of the store to achieve seamless connection; it is built with high-definition outdoor-specific LED display modules and equipped with an exclusive playback system for brand promotion, breaking the boundary between traditional decoration and promotion, and realizing seamless switching of "integrating into the stainless steel wall when the screen is off and displaying watch promotion content when lit". It not only retains the high-end and simple brand tone of the store, but also efficiently conveys watch product information.
Project Implementation
Stonbel set up a special technical team for high-end outdoor scenarios, which deeply collaborated with the watch brand design team, strictly followed the visual standards of luxury brands, and optimized the restoration degree of stainless steel texture to ensure that the screen is integrated with the original stainless steel wall when the screen is off without any sense of abruptness; in response to the complex outdoor environment, the screen was specially optimized for IP67-level waterproof, dustproof, ultraviolet resistance, high and low temperature resistance and strong wind resistance, combined with an efficient heat dissipation system to ensure the long-term stable operation of the screen in various outdoor weather conditions. During the construction process, refined installation technology was adopted to accurately align with the original stainless steel wall, and the wiring design was optimized to avoid damaging the facade structure of the store, taking into account both beauty and practicality; after the completion of deployment, the display parameters and scene switching function were debugged to ensure that the watch promotion pictures are high-definition and delicate when the screen is on, accurately presenting the details, craftsmanship and brand tone of the watch, with smooth switching without freezing. At the same time, 7×24-hour outdoor operation and maintenance guarantee was provided to ensure the stable operation of the equipment.
Project Achievements
After the successful implementation of the project, the LED texture screen has become the core highlight of the store facade, perfectly fitting the high-end positioning of the luxury watch brand with remarkable results. When the screen is off, the screen is seamlessly integrated with the stainless steel wall of the store, with highly consistent color and texture, continuing the simple and grand visual tone of the brand and improving the overall high-grade sense of the store facade; when the screen is on, it clearly presents watch product close-ups, brand promotional videos, craftsmanship analysis and other contents, with delicate and realistic pictures, accurately highlighting the high-end texture and exquisite craftsmanship of the watch, effectively attracting the attention of passers-by and improving brand exposure and product recognition. This solution not only solves the pain points that the traditional stainless steel wall has no promotion function and the traditional display screen damages the overall tone, but also realizes the dual value of decoration and brand promotion, helping the luxury watch store create a differentiated brand image and winning high recognition from the brand and consumers.
