Since 2020, the new crown epidemic has accelerated the pace of development of the application of intelligent information technology in society: online education and online office have made "digitalization and display of study rooms", "digitalization and display of classrooms", and "digitalization and display of conference rooms and offices". "It accelerated.
The total industrial demand created by these three scenarios will be a huge "number". All this indicates that commercial display is definitely a big market.
The impact of the epidemic has brought about a comprehensive digital transformation of business and education. The demand for remote collaboration in information display, monitoring, interaction, remote office and teaching has continued to increase, and the commercial display market has ushered in three major changes: large-screen display, real-time interaction, and smart perception. , so that commercial display will transform from the primary stage of display to the transformation of smart display.
01Large screen display
In the future, diversified office solutions will promote the development of equipment to large screens. With the continuous maturity of applications, the future office diversification solutions will continue to increase the coordination requirements of enterprise office equipment. It is estimated that by 2023, large-screen devices with a size of more than 85 inches will account for more than 34%, and the core position of smart touch large screen It will not change for some time in the future, and our company's way of polishing smart touch large screen.
02Real-time interaction
As the digital transformation process of the whole society accelerates, the "Internet of Everything" is gradually becoming a reality. It is expected that by 2023, more than 28% of advertising machines will support more interactive interactive functions, while more than 10% of advertising machines will support 5G connections. It is estimated that in 2021, the Chinese tablet market will ship 25.066 million units, a year-on-year increase of 5.1%, the consumer market is expected to increase by 7.2% year-on-year, and the commercial market is expected to decline by 4.3% year-on-year.
03Intelligent perception
"Wisdom" emphasizes more active and effective services. Touch perception is the most natural, direct, and threshold-free interaction method for smart terminals. With its inherent convenience of interaction, it is the best choice to act as a "channel" for smart perception. According to the top 10 predictions of China's commercial large-screen market in 2021 released by the data industry analysis agency IDC: In 2021, the commercial large-screen display market shipments will reach 7.82 million units, a year-on-year increase of 17%. Among them, LCD splicing screen leads the market growth rate, with a year-on-year increase of 20%, interactive electronic whiteboards and commercial TVs achieve growth rates of 19% and 17% respectively, and advertising machines are expected to grow by 10%. It is expected that by 2023, more than 28% of advertising machines will support more interactive interactive functions, while more than 10% of advertising machines will support 5G connections.